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Create my own budget
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Enter opening MRR only in month 1. Then plan new customers, ARPU, expansion and churn by plan and segment. Forecast inherits Budget; Actuals never does. Do not repeat payroll in operating unit costs. Do not upload confidential data here.

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Preview: 1,234.6 · 12.3%

Applies to all plans in this browser. Only display changes; calculations, saved amounts and copied values keep their precision. Rows explicitly formatted as whole numbers stay whole.

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Marketing

A1 · Paid media · cell selected

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10000
Line£jan/27feb/27mar/27apr/27may/27jun/27jul/27aug/27sep/27oct/27nov/27dec/27Total
1Paid media
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
10,000.0
120,000.0
2Cost per lead
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
3Leads generated
100
100
100
100
100
100
100
100
100
100
100
100
1,200
4Qualification rate
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
5MQL
50
50
50
50
50
50
50
50
50
50
50
50
600
6Content and agency
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
5,000.0
60,000.0
7Events
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8Marketing investment
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
15,000.0
180,000.0

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