Synthetic GBP example · not saved. Changes reset on reload; Actuals is empty.

Create my own budget
How to use this template

Start with FTE, hours, utilisation and hourly rate. Employer cost includes the whole team, not just billable hours. Retainers and milestones must cover work excluded from hourly revenue. Administrative payroll must exclude delivery staff. Do not upload confidential data here.

Skip to content

General settings

Preview: 1,234.6 · 12.3%

Applies to all plans in this browser. Only display changes; calculations, saved amounts and copied values keep their precision. Rows explicitly formatted as whole numbers stay whole.

Changes apply immediately.

Draft
Template actions
Where am I entering this budget?

This template has no dimensions: inputs are consolidated. Configure dimensions if teams need separate budgets.

Marketing

A1 · Paid media · cell selected

View
Line actions
Excel shortcuts
Paste directly from Excel⌘/Ctrl V paste⌘/Ctrl C copyShift rangeF2 edit= formula
Formula bar
0
Line£jan/27feb/27mar/27apr/27may/27jun/27jul/27aug/27sep/27oct/27nov/27dec/27Total
1Paid media
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
2Cost per lead
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
N/A
3Leads generated
0
0
0
0
0
0
0
0
0
0
0
0
0
4Qualification rate
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
N/A
5MQL
0
0
0
0
0
0
0
0
0
0
0
0
0
6Content and agency
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7Events
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8Marketing investment
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0

Blue cells: inputs · Formulas: =A5 or a line key · Drag to fill

Choose dimensions, enter your drivers, then review the P&L.