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Enter opening inventory quantity and value in month 1. Production costs include materials, conversion and overhead; do not repeat factory payroll in administration. Sales are limited by available finished goods and unmet demand is shown. Review capacity exceptions. This is budgeting, not MRP, a full BOM or a statutory inventory valuation. Do not upload confidential data here.

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Marketing

A1 · Paid media · cell selected

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2000
Line£jan/27feb/27mar/27apr/27may/27jun/27jul/27aug/27sep/27oct/27nov/27dec/27Total
1Paid media
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
24,000.0
2Cost per lead
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
100.0
3Leads generated
20
20
20
20
20
20
20
20
20
20
20
20
240
4Qualification rate
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
50.0%
5MQL
10
10
10
10
10
10
10
10
10
10
10
10
120
6Content and agency
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
7Events
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
8Marketing investment
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
2,000.0
24,000.0

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